GHANA: 14TH FEBRUARY (VALENTINES DAY) AS NATIONAL CHOCOLATE DAY, DOES IT WORTH CELEBRATING?

 
February 14 (Valentines Day) is a day set aside annually to celebrate love, thus the month of love.
 In Ghana, the day used to be associated with social vises and other unhealthy behaviors. The Ghana Tourism Authority, under the auspices of the Ministry of Tourism thus re-christened the February 14, as CHOCOLATE DAY.

This was aimed at reducing the social vises associated with the day while promoting the consumption of Chocolate and for that matter Ghana’s cocoa.

As part of events marking this day, the tourism authority hotels, restaurants and most public places including corporate organisations show their love through the sharing of chocolate products.

The Ghana Tourism Authority in partnership with stakeholders also holds special programmes on cocoa and chocolates as well as distribute chocolate products to mostly the vulnerable in society.

Few days to that special day, there's poor publicity on the event as it was the very year and years after its initiation. Stakeholders complained that, the tendency for people to revisit the social vises and other unhealthy behaviour is high this year.
' if you watch tv, listen to radio, no one seems to be concerned about using CHOCOLATE as a title to their valentine programs or events'. 

Vendors also complained of poor patronage of the various varieties of chocolate in the country. Unlike hard drinks and other unnecessary commodities, its difficult to find adverts on chocolate on our television scene.

I am therefore urging all Cocoa products manufactures to start inculcating into the minds of Ghanaians the need to purchase and patronize cocoa products, most especially Chocolate products In the promoting of CHOCOLATE DAY...on 14TH FEBRUARY


*******HAPPY VALS DAY **** HAPPY CHOCOLATE DAY****